Group Project for Strategic Management

We all know what filth stands for in the craft gentlemans gentleman. There argon the Strengths, Weaknesses, Opportunities, and Threats. In a business the prudence leaders need to be aw are of the surroundings for each ideas that may come their way and to be developed and planned step up to make a pro go away and to hold the stakeholders to help make a difference. Apple is in the design, commercialiseing, and development of personal figurers and software package. Apple is also into digital music players, net wrick solutions, and related accessories (King, 2009).In researching the Apple Corporation, they conduct a real long history and although they had many changes from when they first started working out of a garage as a bobby they have definitely come a long way. Strengths First of all their strength Is In their technology. They have outset debt and brand loyalty, they collaborated with Intel Computers in 2006, and they have a Strong Research & developing Department. E very(prenominal)thing in this category is good because it is strong and assures for a good future. Weaknesses Their weaknesses are more compelling than one might think.They are weak in relationship with Intel and Microsoft, a weak presence in the business arena, a weak presence in markets other than education and publishing, and a abate turn around on high demand overlaps. This does non learn good for any business. The reasoning behind this category is If they do non make a turnaround, they are going to lose more customers and their gross sales exit go down and their future departing look bleak. Opportunities Their opportunities are their online sales of computers are Increasing with rapid speed Apple Computers should focalise to develop vernal models to cater to the need of customers.Their downloaded music for MPH players Is very marketable. That means more property for them and their colleagues. Threats Now Tort cardinalet tenants, ten apple steward Ana tenet cell pho nes are very pricey compared to other companies. The competition is strong and Apple does not look desire they volition catch up to them in the laptop division. For their downloaded music, tidy sum would favor going to other openings to download free music instead of stipendiary for it, so that does not look good for their tunes.Introducing the MINI COME carryall Our computers will be slight expensive and small enough to fit in a travelling bag or fanny pack it will also have miniskirt discs. Let everyone know this political party the new revelation in technology as the Mini Come Carryall, macintosh for short. The plan is to set out to provide a new merchandise product, a new and improved computer with a new patient of of footwear. Noticing that Apple has a problem with relationships with Intel and Microsoft tells us that they either do not trust them or they think they are mind readers.This computer company wants to be on that point for everyone. We can make the comp uter business fall in by making a change. The best way to go about acknowledging what another company has is by researching. This company has found that Apple had gotten ideas from the harvest-festival but not making an effort to comply with how to make it work. We will have a review of current measures by the measurement group to determine if they support the indicators if it does, then that ATA needs to organize the strategic measures (Wells, 2003).We will have the Marketing staff going to events all around the coupled States and having them set up a place to test to see what the customers standardized and dislike. However, like everything else there are always the pros and cons in strategies. Pros The benefits of globalization has resulted in companies looking for new ways of doing business, learning new techniques, affecting the software manufacturing process, and making funds available for global initiatives (Rumanians, 2010). Our computers will be less expensive and smal l enough to fit in a purse or fanny pack it ill also have mini discs.Let this company be known and the Mini Come Carryall, MAC for short. aft(prenominal) the person have finished using or playing or anything with the computer, they fill out a survey answering the questions, how wide is the software that was Just tried and how they liked it, and what did they like most or least about it, and what are their thoughts on the new product and would they buy it? This is simple but yet affective. The strategy that this computer company has come up with is very simple we have a plan to be there for the customer, to talk to our partners on weekly basis, and to have meetings once a month.The people that we hire for Data input will have the knowledge for the computer system. There will be internal and external audits every week. We will also get rid of the overhead so our products will be better and less expensive. The opinions of a potential customer are worthy more as a strategic plan than not advertising. The entropy processor will then input the numbers or letter into the system, then the results will be more tangible and more living and the numbers will be a true number to have a better outcome and to sell ore AT ten product .Free downloads Trot our Wesley wall make sure customers keep coming back. Cons As for the cons, many things can happen to where it will seem that it is a painful idea or plan. For example, not enough money but if the management plans it aright they will be able to rent cars and save money for the trip. Another thing is not be motivated and not hiring the right people. Some people might not like advertising in public, having a new market that they are unsure about with teeny or no training. Not having the right vendors is a waste of quantify and money. Buyers are being more cautious about investing.Not being in touch with the stakeholders and managers and not letting them know what is happening in the world of computers and software. Con clusion This paper has shown that the research about Apple Inc. With a soot analysis and pros and cons are more likely to happen if management is not sure of a plan. This paper also introduced a new market in a mini computer. Strategic planning is a source of having the right tools and the right people to make new marketing ideas work for the company. Making the right choice of vendors will save time and money for going global.