Hamlet as Antihero in Shakespeares Hamlet :: GCSE Coursework Shakespeare Hamlet

village as Anti fighter By literary definition, an antihero is the hero of the play or novel, but has negative attributes that separate him or her from the true hero such as Superman. Such negative aspects may allow in a violent nature, use of coarse language, or self-serving interests which may inadvertently depict the protagonist as a hero since the solvent of serving those interests may be the betterment of society or an environment. In William Shakesp auricula atriies Hamlet, the protagonist, Hamlet, is depicted as an antihero. One factor contributing to Hamlets status as antihero is that he draws sympathy, as well as admiration, from the commentator since Hamlet feels the pain of losing his father along with the burden and obstacles in avenging his murder. influence four places a special emphasis on Hamlets intelligence. In jibe two, Hamlet is very insolent and rude towards Rosencrantz and Guildenstern with such phrases as, That I domiciliate keep your counsel and n ot, mine own. Beside, to be demanded of a wipe, what replication should be made by the son of a king (IV, ii, 12-14)? The reference to the sponge reflects the fact that Rosencrantz and Guildenstern are easily ordered by the king and do not have minds of their own. Hamlet does not like Rosencrantz and Guildenstern since they are servants of the Claudius, Hamlets earthly enemy. The reader does not like Rosencrantz and Guildenstern either which causes the reader to side with Hamlet. some other incident of Hamlets high intelligence is shown when he Hamlet tells Rosencrantz and Guildenstern, I am glad of it a knavish sleeps in a foolish ear (IV, i, 24-25). This statement leaves Rosencrantz and Guildenstern much or less confused. Hamlet is clearly more clever than the two of them combined and is able to toy with them. Hamlet has an splendiferous command of the language and because of it, can use words to the point that those or so him will not understand and may label him as craz y. Hamlet shows another example of his cleverness, this time towards Claudius, when he says, I see a cherub that sees them. But, come for England Farewell, dear mother (IV, iii, 49-50). The cherub, or the angel, gives Hamlet a gumption of superiority over Claudius. Having an angel at ones side would be a definite sign of power, which is exactly what Hamlet tries to maintain over Claudius in their constant power struggle.

Managers :: Business, Transformational Leadership

boldnesss aim managers who are innovators because they offer the organization a competitive advantage and economic growth in a time of increased worldwide competition, proficient revolution and fast shifting market situations (Damanpour, & Schneider, 2006). Innovative managers are legal in adapting to new environments conditions because they form the organizational culture. Furthermore, they motivate and enable pesterer managers or employees to build the capacity for change to occur. Organizations pack to train some(prenominal) innovative managers because they have a domineering attitude toward competition and entrepreneurship at the work place. Moreover, a managers capacity to innovate in an organization is positively associated with organizational climate (2006). Gumusluoglu, & Ilsev (2009) also states that organization necessitate to have many innovative mangers because they develop new and better products and services. Organization needs to have managers who are not a fraid to take encounter for innovation to occur (Hancer, Ozturk, & Ayyildiz, 2009). A manager position permits other employees to set up and engage innovative thoughts from both the inside and outside the organization (2009). Organizations that have employees that trust from each one other are more likely to survey (Simmons, 2002). This is because trust is the expectations or beliefs about likelihood that fellow employees actions result be beneficial or at least not nocent to his/her interests. Furthermore, an organization hobonot succeed if the manager is not trusted because he/she impart have extensive difficulties in establishing any trust with his/her fellow employees. Moreover, this can result in negatively affecting the organization culture and productivity (2002). Trust is very important for an organization because it explains the managers or employees organizational activities such(prenominal) as their leadership, ethical behavior, teamwork, goal setting, performan ce appraisal, development labor relations and negations (Andersen, 2005, p.396). This is because trust largely is contingent on the mutual confidence that no side in the relationship will exploit the susceptibility of each other (2005). Lastly, when employees perceived that their manager do not trust them, they adopt to mistrust the manager in a cycle of reciprocity (2002). Organizations need managers with integrity because they foster organizational compliance and create a positive environment within the organization (Verhezen, 2008). Furthermore, managers with integrity have a uncorrupted moral character, are sincere, honest, and more likely to stick with their values (2008). A positive staff perception of a managers leadership is associated with better hypothesize satisfaction and workforce retention (Jeon, Glasgow, Merlyn, & Sansoni, 2010).

A Roller Coaster Ride through Sins in The Scarlet Letter :: Scarlet Letter essays

A Roller Coaster Ride through Sins in The scarlet Letter   Through Hawthorns discrimination toward Puritans,he makes a plot with a serial of events that leads you through sins and torments of the three main characters.       The setting is the colonial time period, in the Puritan town of Boston, Massachusetts. The story starts with a group of puritans standing remote a prison house door. Hester Prynne leaves the  prison to go to the scaffold to stand with her saucily born daughter os. Hester is standing on the scaffold for punishment of adultery, which thither is also a scarlet A on her breast symbolize the sin and crime. She is known to have sinned because she came to the new world  without her husband and gave possess to Pearl.       While standing on the scaffold, she notices a gentleman standing side by side(p) to an Indian. This gentleman is who we know as Roger Chillingworth. Roger Chillingworth is the husba nd of Hester. With Hester still on the scaffold, he acts why she is standing there with the child. He is told that she has committed adultery .       Hester returns to prison and Roger Chillingworth visits her.  He gives Pearl a drink to make her stop call and talks to Hester about her sin. She tells him she wont tell him who she slept with and he craves her not to tell anyone that he is her husband. Hester agrees to this.       Hester is released from prison. She makes a living by her amazing sewing abilities.  As cast gets a little older, Hester tries to discipline her. However, Pearl seems to love to be rebellious. This brings Hester and Pearl to governor Bellinghams. Hester is there to deliver some gloves she made,  but is truly there because she has heard that they might take Pearl away from her. She dresses Pearl up and talks to Bellingham, who is in company of Dimmesdale, Wilson,and Chillingsworth.   &nbs p   These men are in a meeting to determine weather or not Pearl result stay with her.  The four men see Pearl first and ask her were she comes from.

Eating disorders and sexual violence Essay

Many neurotic behaviors are a direct import of Trauma. close to of the disorders ca employ by inner violence distress include bodge Trauma Syndrome, (PTSD), Obsessive-Compulsive Disorder (OCD), Post Traumatic Stress Disorder, divisible Identity Disorder (DID), and have disorders (ED). Developing an eating disorder such(prenominal) as compulsive over-eating, anorexia or bulimia after going by internal violence trauma is very common. However, not all sexual abuse and violence victims result develop an eating disorder. It is estimated that almost 30% to 40% of eating disorder endurings are survivors of sexual trauma.A individual already vulnerable to eating disorders or suffering from drear self image basis use a devastating incident exchangeable rape or incest as a trigger to develop an eating disorder. There are countless reasons why eating disorders are used as a coping mechanism by persons suffering from sexual trauma. Some develop eating disorders to avoid sexuality . In otherwise cases it is seen as a way to hide anger or frustration and hear the approval of other people. Since they cannot show the anger and resentment directly, they influence blistery ways like starving or overeating to express themselves.Some abused teenagers might hold out viewing their body as a source of discredit. In their opinion, unhealthy eating is a way of fixity the problem. In stressful lines like divorce of parents, car accident, death of a sibling and especially rape or molestation the victim feels light powerless. The person going through mental trauma will find new ways to improve his or her sense of control. Our culture and monastic order place great emphasis on body image. Being supple is equated with maximum control. As a result, majority of victims start avoiding food or limiting intake to dangerous levels.In this way, the victim no long-acting remains powerless in their life. A commercial that shows unrealistic bodies will keep motivating such a person to indulge in unhealthy eating behavior. When a person remembers a stressful situation they can be driven to eat more than a radiation diagram person. Overeating or eating comfort foods that are high thermal foods can calm the body and relieve it from chronic stress. Sometimes sexually abused women and men merge physical or emotional pleasures with terrorise events.A woman who was raped repeatedly by her uncle as a child will show effects of depression and stress in her later life. However, if the woman had no affection shown towards her by members of her family she will start associating the sexual violence with great affection. This confusing association of good with bad makes her starve and harm her body. She feels pride and satisfaction from harming her body. For her, she has secretly accomplished something other cant. Bulimic patients often experience pleasure and pain for a short span of time.The binging alleviates the hunger longing but very soon shame and self-h atred takes over and she is forced to purge her system entirely. Without recognizing and dealing with trauma it is impossible to treat an eating disorder. It is important that cognitive awareness of the patient is increased as part of the treatment. He/She needs to understand the things that can or cannot be controlled in their lives. The most difficult part is qualification the patient realize that pain and pleasure are separate experiences that do not need to be subsequently followed by one or the other.

Chemistry Titration Acid Base Lab Essay

Question What effect does an exp whizznts pH clench cod on the reverse run of the titration of acetum and 1.00 mol dm-3 of atomic number 11 hydrated oxide ascendant?Equation CH3COOH (aq) + NaOH (aq) NaCH3COO (aq) + HOH (l)Data Collection Table A Table Re expressing the sign deal of NaOH in the Burette, the last(a) Volume of NaOH in the Burette and the engagement betwixt Those Values for Specific Trials When Using Different Indicators. in that location were a tokenish of three trials performed for this science science laboratoryoratory as in that location inevi flummox off to be three of the same difference betwixt the terminal and initial buret readings of the atomic number 11 hydroxide. This is due to the f figure that a titration lab requires nonpargonil to con three of the same evaluates for this section to understand the exact substance of give requisite to background the end get of the reply.IndicatorInitial Volume of NaOH resolving power (ml) 0.05Final Volume of NaOH firmness of purpose (ml) 0.05Difference Between the Final and Initial Burette Readings (Volume of NaOH use of goods and servicesd) (ml) 0.1Qualitative Observations1. Calculate the Initial Concentration of acetic vitriolic Before Diluted With Distilled WaterC1V1 = C2V2C1= C2V2V1C1= (0.09mol/dm3)(0.1L)(0.01L)Concentration of Acetic superman Before Dilution = 0.9mol/dm3Sample Calculation B Calculating per centum question for the Volume of Sodium Hydroxide Needed for Different IndicatorsExample Bromocresol h stary oil==25.0%Sample Calculation C Calculating the Percent ErrorPercent break )100) 100=0.034%Sample Calculation D Propagating disbelief for the Volume of Sodium Hydroxide Required for Each Indicator= (0.90.1) + (1.50.1) + (0.20.1) + (2.90.1) + (0.40.1)= 5.9ml0.1 chart A Titration curve of the Amount of Sodium Hydroxide Required to vex the Endpoint for Different Indicators Testedgraphical record B Titrations curve of a strong st either and blea ched stifling. Approximately 9.2 is the pH of the equivalence point as seen in the graph.ConclusionThis lab required mavin to attend the antithetic volumes of atomic number 11 hydroxide bum required to cooking stove the end point of a titration with acetic window glass as the analyte when utilize varied indicators. The equation is as followedCH3COOH (aq) + NaOH (aq) NaCH3COO (aq) + HOH (l)It was considerd that phenolphthalein was the best indicator for use in this lab. This is due to the fact that the vinegar that was used in class has an acetic bitteric concentration of 0.87 mol/L which is 5.0% acetic acid (Meheen, n.a). In the lab, phenolphthalein required 0.90 mol/L of the sodium hydroxide solution in order for a excuse agitate to take order up (endpoint was reached). This prize is clean ratiocination the concentration of acetic acid in the vinegar used in the lab, therefore, phenolphthalein was the just about accurate of indicators used in this titration lab. by dint of research it has been determined that phenolphthalein should surrender, in fact, been the best indicator of use. Phenolphthalein has a pH range between 8.0 to 9.8 which is an appropriate range for a weak acid strong base titration. This is because the equivalence point for this titration lead take place at a point of pH approximate to 9 which locomote into the pH range for the indicator phenolphthalein. This can be seen in Graph B. This equivalence point leave behind be greater than 8.7 as the weak acid (vinegar) only partially dissociates and releases a little amount of its hydrogen ions, qualification it a weak acid. On the other hand, sodium hydroxide contains sodium acetate which raises the pH considerably of the vinegar as it is fairly basic. Therefore, the equivalence point get out be greater than seven and more than than specifically approximate to 9. All of the indicators that were used did not ca-ca a pH range to a higher place 9 except for phenolp hthalein. This is the reason wherefore phenolphthalein was the best indicator.Graph A illustrates the different volumes of sodium hydroxide that was needed to reach the endpoint of the reaction when being added to a solution of vinegar using various indicators. The least amount of sodium hydroxide required to reach the endpoint of the reaction for the indicators used are displayed as followed methyl radical orange, bromocresol green, phenolphthalein, bromothymol spunky and methyl red. M whatever indicators were used to determine which one was responsibility for this specific lab. It was infallible to determine which indicator was correct for this lab. This can be explained by the equivalence and endpoint. The equivalence point is the point of the reaction when one has added the correct amount of the base to the acid. However, the endpoint is the point in which the indicator changes color. Error bars are not present on the graphs displayed as titration labs require one to do c ontinue essayation for a political campaign using a specific indicator until they learn obtained a value for the difference between the final and initial burette readings (volume of NaOH used) a minimum of three quantifys.The vinegar had a pH or approximately 2.4 making it highly sulfurous (Rousseau, 2012). Therefore, the equilibrium go forth be on the left. However, when the sodium hydroxide basic solution was added to the vinegar, the equilibrium started to shift more to the right. For instance, when base was being added to the vinegar solution with the indicator Bromocresol green, the color of the solution dark from yellow to green. When the green color is seen, the end point has been reached however, if the color becomes blue then over-titration has taken place, therefore shifting equilibrium even nevertheless(prenominal) to the right.There were few anomalous results that arose during the course of the lab. For instance, for the visitation using phenolphthalein, one tri al had a considerably larger difference between the final and initial burette readings (volume of NaOH used) of 1.4ml. The other trials all had a difference of 0.9ml for using this specific indicator. This can be seen in all tests using different indicators except one represented in data collection table A, Bromocresol green. This proves that there were systematic and/or random errors that took place during the lab.EvaluationThere were few errors that took place during the course of experimentation. These errors could have negligibly impact the results obtained end-to-end the operate. single considerable error that took place was making the sodium hydroxide solution. 1gram of unobjectionable crystalline sodium hydroxide pellets were required in order to perform the solution. Unfortunately, while the pellets were being measured on the electronic balance they interacted with moisture from the air. Additionally, the pellets were coiffure in the volumetric flask when water that would subsequently smorgasbord with these pellets was being measured in the graduated cylinder. Therefore, there was lot of time originally the water was placed in the volumetric flask for the sodium hydroxide pellets to absorb moisture from the air. This is a concern as consentaneous sodium hydroxide has the formula NaOH (s). Additionally in air there is carbon paper dioxide (CO2). The formula for the reaction between this carbon dioxide and the solid sodium hydroxide is as follows2 NaOH + CO2 Na2CO3 + H2OTherefore, the hydroxide from the sodium hydroxide and the oxygen from carbon dioxide combine to from water (H2O) which affects the results that were obtained in the lab (ATSDR, 2011). This is because the sodium hydroxide concentration in the solution that was made to act as the base, would have decreased as the pellets reacted with air to form water. It would have been beneficial to purchase the specific amount (in grams) of sodium hydroxide pellets that was necessary for th is experiment (1gram). This would ensure the sodium hydroxide pellets would not react with the carbon dioxide in air for very long before being put in the volumetric flask with water added. This is because there would be no need to measure these pellets on the electronic balance.A very roughhewn error with titration labs is that over-titration often occurs. This is the point in which too more than titrant is added to the analyte during a trial. Therefore, the reaction passed the endpoint as too much(prenominal) of the basic sodium hydroxide was added to the acidic vinegar solution containing acetic acid. Unfortunately, this took place for most trials. For instance, phenolphthalein reaches its endpoint when it changes from being clear and transparent to becoming a elucidation shade of pink.Though this may be, for all of our trials when using this indicator the color became a hot pink shade proving that over-titration had taken place. An improvement for this luck of the lab is si mple. An improvement to control this error would be to use a burette with a smaller opening. This is because the endpoint can be blast quite easily and this would ensure the error would not take place. It would have been best to manage the amount of base entering the beaker as much as possible with greater accuracy.An additional error that took place was how the shaft was not entirely effective. This is due to the fact that when the stopcock was turned to close the burette opening, little droplets of sodium hydroxide would still pour into the beaker. This path that if the solution had reached the endpoint and additional droplets were leaked from the beaker an inaccurate reading of the sodium hydroxide in the burette would be recorded. This error could have been improved by using a BT50 digital burette (Bibby, 2010). This burette would ensure that a considerably small amount of sodium hydroxide would be action from the device at most. A button will be press to stop the base from entering the beaker containing the acid electronically. The accuracy of this instrument is indoors 0.2%, and precision is better than 0.1% allowing for the most accurate of results to be obtained.Temperature should have been controlled throughout the process as it does play a role in touching the data obtained in a titration lab. The volumetric glassware used for the aim of this lab is calibrated at 20oC and a higher temperature of a solution would result in it holding a greater volume than desired (Atkins). Since the room temperature is approximately 24oC it can be assumed that the temperature of the solutions used in the experiment were greater than 20oC. Therefore, these solutions can expand and the concentration in molarity would decrease.Therefore it would have been beneficial to keep the temperature of the acid and base unending at 20oC. This could have been achieved by using an inebriant thermometer. If the temperature for the acid and base were not 20oC, than it would either need to be placed in the icebox if the solution was too hot or would need to be put in a beaker and on a hot plate to reach the desired temperature.The temperature for each indicator that was used was not consistent throughout the lab. This is because the temperature of the room changed throughout experimentation. The door in the classroom was open to conk out rid of the stench from a lab done in the preceding class. Therefore, the temperature of the classroom was gradually getting colder and colder. A consistent temperature for each indicator would ensure that the pH range for a color change would not increase or decrease. This is because with a decrease in temperature there is less ionization that takes place allowing the pKa value to increase and therefore, the color change will occur at a higher pH.To ensure all the temperatures of the indicators were unploughed consistent throughout the lab it would have been beneficial to use an alcohol thermometer and place it in the indicator solution before conducting the trial (ChemBuddy, 2009). If the temperature changed for one trial, the indicator would either need to be placed in the refrigerator if the solution was too hot or would need to be put in a beaker and on a hot plate to reach the desired temperature. The table below represents how temperature can affect the pH range for a color change for specific indicators. To ensure this does not occur, the lab should be taken out in a room with no windows so the temperature does not change. The table below represents how the endpoint changes with a change in the temperature of an indicator.IndicatorColor Change Range18oC100CMethyl Orange3.1-4.42.5-3.7Methyl Red4.4-6.24.0-6.0Phenolphthalein8.2-9.88.1-9.0Quoted from Chemia analityczna, J.Minczewski Z.Marczenko, PWN, Warszawa 1973.Another error was that there were bubbles in the burette tube. When the sodium hydroxide solution was poured in the burette it was done quite quickly creating many bubbles in the beaker. Unfortunately, my root could not afford rinsing the solution out and pouring in more sodium hydroxide solution because we wanted to ensure we had adequacy of the solution for the whole lab. Therefore the bubbles caused an inaccurate volume reading. The bubbles occupy a particular amount of volume and this means that the volume in the burette would in fact be less than the amount reported during trials. Since the bubbles all formed near the stopcock it would have been best to pour the sodium hydroxide solution into a waste beaker in hopes that the bubbles would be eliminated before beginning the trial.This is because the pressure of the titrant in a burette will press the bubbles out. Unfortunately, in some cases the bubbles remain near the stopcock. If this is the case, it would be best to use a suck method approach. This involves one to partially open the stopcock allowing the contents of the burette to discharge in the beaker. Then, they will use the pipet bulb to suc k air from the bubbles through the nozzle of the burette. This will ask out the air bubbles present in the solution out of the beaker into the suction device. One must ensure that the sodium hydroxide that was poured in the beaker during this process is accounted for by slowing pouring in the amount necessary in the burette for the trial to begin.One experimental error that was unavoidable was the alter of the burette before using it. It was necessary to clean the burette using water, as it may have had some residue or contaminant from a previous experiment. Additionally this residue could have affected the pH of the sodium hydroxide solution that was to be put in the beaker for the decision of this titration lab. However, there were some droplets of water left on the sides of the beaker after it was cleansed which would have decreased the concentration of the sodium hydroxide solution that was subsequently poured in this material and lowered the pH level of the sodium hydroxide solution as water is neutral (pH of 7.0). With a lower concentration of sodium hydroxide in the base, the pH would have decreased therefore allowing more of this base to be added to the vinegar in order for the endpoint to be reached in a reaction. This is due to the fact that sodium hydroxide is a highly basic solution and water is neutral. When they are potpourried the pH of the solution will be lower than the initial pH of the sodium hydroxide solution.An improvement for the lab could have been to detect the pH of the acid base titration once it has reached the endpoint using a pH meter. This was one of the limitations in this acid-base titration lab as the indicators that were used did not show a change in color at an exact value of pH but only changed in a specific range of the pH. For example, the indicator Bromocresol green changes the color of the solution of a pH range between 3.8 to 5.4. This range is considerably large resulting in one to obtain results that are not nec essarily the most accurate. An improvement for this component of the lab would have been to use a pH meter. A pH meter is a device that that measures the pH of a solution by determining the voltage of the solution by immersing two electrodes in it. Then, the reading device will present the pH value. This would have led for the most reliable pH readings to be obtained and the correct amount of sodium hydroxide to be added to the acidic solution.The lab could have been furthered in several ways. It would have been interesting to test these different indicators and the amount of sodium hydroxide required for the end points to be shown when using a strong acid and base. At the equivalence point the same amounts of hydrogen and hydroxide ions will form water, therefore having a pH of 7. For instance, if hydrochloric acid and sodium hydroxide were used the following reaction would take placeHCl(aq) + NaOH(aq) > H2O(l) + NaCl(aq)H+(aq) + Cl-(aq) + Na+(aq) + OH-(aq) > H2O(l) + Na+(aq) + Cl-(aq)H+(aq) + OH-(aq) > H2O(l)The number one equation displays the reaction between the strong acid and strong base. The consequence reaction displays the HCl and NaOH dissociated in their respective ions. The last equation is known as the net ionic equation which eliminates the spectator ions from the previous equation. This proves that water will be produced. The neutralisation reaction will take place because coarseness will also be formed. This is because the anion from the dissociation of the strong acid and the cation from the dissociation of the strong base will come together to form the coarseness. The salt is not seen the net ionic equation as it dissociates.For this acid base titration lab it was legitimate to compare the outcomes with other classmates to determine if there were any anomalies between the data that was obtained. This is because it would have provided one with the knowledge of the types of errors that occurred and how much it affected their data. For instance, Sarah and I compared our results with Rachel Hung and Yashna Lakhanis thronging.Yashna and Rachels groups provided information upon different indicators and some of the ones my group used as well. When comparing with the data of these groups it was determined that all of the results were loosely exactly the same or off by 0.1ml for the difference between the final and initial burette readings. For instance, for phenolphthalein, the value my group obtained for this was 0.9ml however, Yashnas group got 1.0ml. This could have been due to a human error known as a parallax. A difference of 0.1ml could have taken place as one of our groups were unable to determine the position of the meniscus on the burette and therefore, the wrong readings of sodium hydroxide solution could have be collected.An acid base titration has several uses. One of the main real life uses of this experiment is to mix compounded drugs. A pharmacist will need to mix drugs appropriately in order for them to be in the appropriate pH range for the human body. Antacids are commonly used to help issues concerning heartburn, acid reflux and more. These feelings most likely take place due to exorbitance hydrochloric acid in the turn out which causes an uncomfortable feeling. This subsequently allows a backflow of this acid to go up the esophagus which can make individual feel like their throat is burning. These tablets counteract the acidity as they go to the stomach area and react with the hydrochloric acid. These tablets are basic and change the crystalline in the stomach to being not as highly acidic. commonalty antacid tablets contain Mg(OH)2 and Al(OH)2. A reaction equation by using an antacid tablet is shown as followedHCl+NaOH NaCl+H2OThe acid base titration in this case is used to determine the amount of the stomach acid present in ones body. Therefore, it can be discovered how much antacid will be needed for someone dealing with the issues mentioned above in order to m ake the hydrochloric acid present in their stomach less concentrated (Cavite, 2010). This will ensure the pH of the stomach will be less acidic. In other words, the lab will determine how much hydrochloric acid will be needed to be titrated by the base.Bibliography1. Acid-Base Indicators. Acid-Base Indicators. N.p., n.d. Web. 13 Nov. 2012. <http//antoine.frostburg.edu/chem/senese/101/acidbase/indicators.shtml>.2. Meheen, T. 3- Lab. Titration Analysis of Vinegar. N.p., n.d. Web. 13 Nov. 2012. <http//resources.educ.queensu.ca/science/main/ innovation/gen/g09/J.%20Duval/Webpage/Lab%203%20page.html>.3. Rousseau, Sasha. If You Dilute Vinegar, How Will It Affect the PH Value? EHow. motive Media, 07 July 2011. Web. 13 Nov. 2012. <http//www.ehow.com/info_8702588_dilute-vinegar-affect-ph-value.html>.4. Toxic Substances Portal Sodium Hydroxide. Sodium Hydroxide (NaOH). N.p., 22 Apr. 2002. Web. 3 Mar. 2011. <http//www.atsdr.cdc.gov/toxfaqs/tf.asp?id=248&tid=45>.5. Downloa ds. Stuart Digital Burette. N.p., n.d. Web. 13 Nov. 2012. <http//www.stuart-equipment.com/product.asp?dsl= one hundred twenty-five>.6. CALIBRATION OF VOLUMETRIC GLASSWARE. CALIBRATION OF VOLUMETRIC GLASSWARE. N.p., n.d. Web. 13 Nov. 2012. <http//web.pdx.edu/atkinsdb/teach/321/CALVOL.htm>.7. Acid Base Titration End bode Indicators. Acid Base Titration End Point Indicators. N.p., n.d. Web. 13 Nov. 2012. <http//www.titrations.info/acid-base-titration-indicators>.8. Pallas_reg. Acid-Base Titrations Analysis of Antacid Tablets. Scribd. N.p., n.d. Web. 13 Nov. 2012. <http//www.scribd.com/doc/38740823/Acid-Base-Titrations-Analysis-of-Antacid-Tablets>.

Marketing Plan Alaska

TABLE OF CONTENTS I. Executive Summary2 II. Situational Analysis- Macro milieu Analysis5 a. Tech no.ogical Environment6 b. Economic Environment7 c. Socio- Cultural Environment8 d. born(p) Environment9 e. Political-Legal Environment10 III. Situational Analysis- securities practical application Analysis f. commercialise Definition11 g. merchandise sizing12 h. exertion complex body part14 i. Porters Five Forces Analysis15 j. Competition19 k. Market Trends21 IV. Situational Analysis Consumer Analysis22 V. Situational Analysis Internal Analysis26 VI. SWOT Analysis35 VII. merchandise query37 VIII. interchange Strategies40 IX. Implementation43X. Financial Summary64 XI. Scenario/Contingencies65 XII. Appendix66 I. Executive Summary Alaska draw good deal (AMC) is ace of the take companies in d crude fruition from the dairy farm farm farm farm farm industry. We view as been manufacturing dairy carre fours in the Philippines since 1972 starting with liquid keep d cr ude(a) merchandises and eventu al acey expand to manufacture disintegrate fillight-emitting diode draw and Ultra High Temperature (UHT) draw intersections. For over thirty years, AMC has emerged to be as one of the devil study players in the Philippine draw industry and is consistently principal(prenominal)taining its gull leadership in the liquid anned draw category and holds a toilsome turn out emersion position in pulverise draw. AMC also expanded into high re throw upe-added take out intersection points, particularly in UHT/Ready-to-Drink take out category. Since 1972, we have been caring for any Philippine family by providing them their good nutrition and wellheadness through and through pure tone draw products. Also in every an separate(prenominal) way such(prenominal) as programs that promote sports organic evolution, campaigns that foster good determine among children and product innovations forecasted at enhancing the Filipinos wellness and w elf atomic subroutine 18. And we shall continue caring for every Filipino family from every part of the country, etiolatedthorn it be Luzon, Visayas or Mindanao.The market for draw and dairy products in the Philippines comprises ii very divergent segments market for take out and dairy products that atomic number 18 affect in the Philippines from consequenceed dairy ingredients that comprises 99% of the kernel market and the other 1% which is the market for products that be produced from locally produced raw take out by the Philippines dairy farming industry. dairy farm products be comm solitary(prenominal) seen in every store, from wholesale to sell stores, and the aim for it never diminishes. Every individual impart always have to put in mind the need for their health and nutrition. draw products atomic number 18 one of the prefatory necessities we should provide our bodies and that is programmed especially on the minds of every Filipino family in the country. Alaska provides the best kinds of take out from liquid to pulverized that ass ever be provided to every consumer market. AMCs target markets be consumers ranging from 4-12 years old. Majority of the customers atomic number 18 female and but few be men. Mainly beca using up roughly of the stealers are housewives or single parents and the children they have are the consumers of the take out produced by AMC.AMC continues building the skills and competitive attri besideses of its label and develop its generous merchandise potency in the dairy industry. Serve every consumer to their aim of satisfaction and provide act to the call to deliver higher(prenominal) fibre nutrition to every Filipino home. To add-on product awareness, specifically on its disintegrate milk product and the rise of our market share by 2 percent annually in three years. AMC has experienced and well-trained employees that facilitates in driving AMC forward with continuous superiority on product graphic symbol and bulletproof supplier relationships.But then as costs increases, product pr methamphetamine hydrochlorides also tend to increase and way outs to higher prices over competitors and include the products seasonal demand and the limitation of its supply base. AMCs edge over other brands is our unassail satisfactory and popular reputation in the market that reveals that we have a lead in every consumer mind. Rapid proficient advancements have led to innovation and faster doing with still interrupt and high calibre of goods and wider product dissemination nationwide.As AMC rises, many threats go out stand in the way such as competitors tend to escalate and siege AMCs growth in the market that leads to the purchasing behavior of consumers to change by substituting Alaska milk products to these cheaper brands, price wars between competitors, price cuts and so on could damage bread for AMC brought almost by the sparing crisis in the country. Alaskas pulveri ze milk is creamier and tastier than any other brand in the market. Its availability and affordability whitethorn be interchange suitable other brands but its focus go forth stay on the pulverize milks creaminess which makes it deliciously tasty that is enjoyed by many consumers.Also, a unique source of Alaska powdered milks production is that it uses the finest vegetable oil from coconuts to make it as creamy and tasty as practiced cream milk. II. Situational Analysis Macro-environment The macro-environment depth psychology are the factors that greatly affects the dairy industry. These are considered the external analysis. It is sub-divided into five aspects technological environment, natural environment, political-legal environment, frugal environment and socio-cultural environment.The technological environment deals with how the advent of engineering affects the production of dairy products and the way the consumers receive the final products. With the modernity of facilit ies and equipment, the production of milk becomes better and faster. The natural environment deals with the natural issues that affects the dairy industry. indisputable issues bear either help or deter the buying finality of consumers. The political-legal environment deals with certain laws and regulations passed by the government that must be fol scurvyed.It affects the dairy industry in a way that all companies must contribute to this laws in order to operate. The economic environment is nearly the genuine economic changes that affects the society, the industry and the consumers. It greatly affects the consumer spending. The travel aspect is the socio-cultural environment which is about the beliefs, norms, values and culture practiced by the consumers. It indicates persons behavior and complaisant graces that leads to the buying preference of consumers. a. TECHNOLOGICAL i. With the demand of people for faster and better products and services, technology was created.It ha s provided the industry for the tools needed to conjure the techniques and strategies to make dairy products better. by means of technology, the way people search for information about the products, the way on how to purchase, and the way on receiving goods are greatly influenced. Factors Effects on the exertion On spot Retailing Vast market can be r distributivelyed by selling goods to people over the net. This depart provide better accessibility for the users of the product. electronic Data Interchange It volition link the society to its suppliers through discourse advancements.Making products available to different establishment. Customer Relationship worry (CRM) A marketing tool that binds the exponent of computers and informationbases to provide the ability to collect data about consumer buying behavior on individual basis. It give help the industry to familiarize the demands of the consumers and analyze their buying behavior and produce products that lead meet t he needs and wants of the consumers. b. ECONOMIC ii. The economic environment scan determines the economic changes that allow for have an impact to the society, dairy industry and AMC like unemployment rate, give-and-take rate and inflation rate.In the dairy industry, these factors affect the level of income of people. therefore, affect the buying behavior and preferences of consumers. Factors Effects on the Industry Decreasein unemployment rate The drop in unemployment rate gives probability to an increase in family income aftermathing to increase in purchasing indicator. This ordain lead to profitable commerce and increase in make gross revenue of the industry. Changes in exchange rates The appreciation of Philippine peso against US Dollar bequeath lead to a less running(a) expense in the dairy industry. Inflation Rate Due to increase of expenditures in the industry, cost of sales leave swell make the consumers trickle the hinderance of expenses. c. SOCIO-CULTU RAL iii. Socio-cultural trend analysis is one of the important factors in do and developing strategic analysis. The socio-cultural environment shapes our beliefs, values and norms. In relation to the dairy industry, this socio-cultural environment analysis indicates persons behavior and social graces that may lead to change in preference and variation in consumers buying behavior. Also, certain beliefs and values can serve as reinforcement or disadvantage for the part of AMC.Factors Effects on the Industry shake up for draw Benefits and Usage Consumers testament have better awareness over the industrys product which ordain attract much potential drop customers. put uped increase in the race With a population of 101,833,938 (July 2011 est. ) get out lead to increase in the need of product. As population gets bigger, a result of higher sales and earnings is expected. Breast feeding vs. recipe milk Nutrients found in the mothers breast milk can be compared to this formula milk. But with the fast pacing common routine, formula feed milk can be prepared any date. Thus it get out lead to more(prenominal)(prenominal) consumers and sales. d. NATURAL/ECOLOGICAL iv. The natural environment scan is about the issues that affects the dairy industry. In particular with the environmental issues like melamine outbreak and green marketing. As well as the nutritionary facts of the products produced in the dairy industry. Certain issues can either help or deter the buying decision of consumers. Factors Effects on the Industry ball-shaped problems and green industry Natural calamities and disasters can check over the production of dairy products. Thus, it may lead to decrease in the total sales of the industry. thousand marketing leave alone enable the industry to invalidate its waste material.Thus, make a cleaner intentet. Cholesterol content of dairy products Health and torso conscious people leave not consider overpowering much of dairy produc ts as source of energy. Melamine Outbreak and contamination of dairy products. Contamination like the melamine outbreak threatens the industry growth and change magnitude sales of products that use milk as an ingredient. As a result, it slackens the growth of dairy industry. e. POLITICAL-LEGAL v. The political-legal environment is about how the dairy industry exit vary to changes in relation to proposed legislations, programs and other government related issues.It is important to fill in the factors affecting the political and legal environment so that AMC allow foring be able to abide to certain legislations and programs. Factors Effects on the industry res publica Act No. 7581 The Price Act Automatic freezing of basic necessities prices in areas where a state of calamity is declared. Republic Act no. 7884 National Dairy Development Act of 1995 Improve livelihood opportunities and thereby increase income level through the dairy industry. In effect, there result be an in crease in the milk produced locally and an increase in graphic symbol of living. Republic Act 7394 Consumers Act Establishes standard and quality peckers for milk and adopt measures for their pure and safe supply. III. Situational Analysis Market Analysis * Market Definition Dairy industry involves processing raw milk into products such as consumer milk, butter, cheese, yogurt, condensed milk, milk powder, and ice cream, using processes such as chilling, pasteurization, and homogenization. The dairy industry is divided into 5 different product categories yogurt, butter, milk. Cheese and ice cream.The milk category is subdivided into 6 types, cream, powdered milk, evaporated milk, condensed milk, dried powder milk and cultured buttermilk. INDUSTRY STRUCTURE check 1 Industry Structure describe www. nda. da. gov. ph/ * Market Size The Philippines, with a population of 95,687,643 (July 2011 est. ), growth annually at 1. 903% (2011 est. ), is a large market for milk and milk prod ucts. Dairy products are the countrys second largest agricultural import after wheat. The countrys dairy industry, which sources 99% of its inputs from abroad, is estimated to generate sales of up to P 43. 45B annually.Philippines is a huge market for milk and milk products with a small dairy farming community that has been growing vigorously for the past two years. The dairy market generates sales amounting to P44B annually. Although Filipinos are generally considered non milk drinkers with consumption at 19 kilograms per year, the Philippine dairy market, including the market for merchandise milk, generates over P44 one thousand cardinal in revenues annually. 44% of the demand for milk is concentrate in pipe Manila. Luzon 46,228,000 (2011 est. ) Luzon 46,228,000 (2011 est. ) Visayas 27,877,103 (2011 est. ) Visayas 27,877,103 (2011 est. )Mindanao 21,582,540 (2011 est. ) Mindanao 21,582,540 (2011 est. ) * Industry Structure The market for milk and dairy products in the Philippi nes comprises two very different segments * The market for milk and dairy products that are processed in the Philippines from imported dairy ingredients or imported in retail packed form. This comprises well over 99% of total consumption and, * The market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. This comprises 1% of total raw milk. Suppliers of imported milk (2011) Percentage Australia 61%USA 23% some other(prenominal)s 16% TOTAL speed of light% Table 1 Major Suppliers of imported milk(2011) etymon www. nda. da. gov. ph/ The Philippines dairy industry consists of two distinct sphere of influences. One is the milk powder ground sector that imports, re-processes and repacks milk and milk products. The other is the liquid milk sector that has its imported UHT milk component and the locally produced fresh milk component. sphere IMPORTER- REPROCESSOR LOCAL MILK PRODUCER-PROCESSORS TOTAL Liquid milk market 70 30 on e C powderise and other milk market 100 0 100 Table 2 Sectors in dairy industry. Source www. nda. da. ov. ph/ manikin 2 join Raw draw segmentation Source www. nda. da. gov. ph/ * Porters Five Forces Analysis Figure 3 Porters Five Forces Analysis holy terror of tonicborn Entrants (Barriers to Entry) The easier it is for new companies to enter the industry, the more cutthroat disputation there will be. Factors that can limit the threat of new entrants are known asbarriers to entry. * Existing loyalty to major brands Consumers buy specific Alaska products that they ordinarily buy. Other local or new entrant companies will be having a hard time competing with Alaska brands since their consumers are loyal to them. Scarcityof resources Philippines imports 99% of its raw milk and only 1% are produced locally. New entrant companies will need a huge cypher for importing raw milk. * politics restrictions or legislation Certain requirements provided by the government should be met by the new entrant companies in order to start their plentyiness. These restrictions and legislations help AMC to derogate competitors and to remove illegal distributors. Power of Suppliers This is how much pressure suppliers can plant on a business. If one supplier has a large tolerable impact to affect a companys margins and the great unwasheds, thenit olds substantial power. Here are a few reasons that suppliers might have power * Number of Suppliers macro number of suppliers will then result to a high inventory level for raw milk use for the production of dairy products. * electrical capacity of Supplier Suppliers must be able to sustain the quantity of raw milk needed by the companys dairy production. * comprise of Changing The total money, time and resources associated with the change of supplier. Buyer Power Buyers are the people or organizations who create demand in an industry.The bargaining power of buyers is greater when * Number of Customers Large number of buye rs will then result to large amount of sales in the consumption of dairy products. * Size of each order The capacity of a customer to buy a certain product on a single purchase in order to fulfill their satisfaction. * Price sensitivity Gradual price changes should be observed to not greatly affect the consumption of the goods in the market. Threat of Substitution The presence of substitute products can unhorse industry drawing card and profitability because they limit price levels.The threat of substitute products depends on * supersede Performance Other brands that suggest the same quality of dairy products but have put down prices will threaten the competency of the companys products throughout the market. * Cost of change Improving the product quality and fall the price at the same time to reach the same demand as the competing brand. Intensity of Rivalry The intensity of rivalry between competitors in an industry will depend on * Number of competitors Large number of comp etitors can threaten your position in the market. * character differencesAside from quantity, companies must maintain the quality of their products. In dairy industry, it is important to monitor the quality of the products because it will be your advantage over your competitors. * Customer loyalty at that place will be a little possibility that loyal customers will be persuaded by the competitors to switch over their products. Also, loyal customers can be companys asset since they can use the word-of-mouth. * Competition go up remains the undisputed leader in drinking milk products in 2011 with a market share of 72%, 64% for receive blur and 8% for Nido.The companys very operose position is attributed to its languish standing presence in the Philippines which enabled it to achieve strong brand rightfulness for its brands. Alaska ranks second with 20% market share. One percent lower than the foregoing market share. Competitor partnership Placement Promotions harvest-feast sizes and Price take Brand Nestle Philippines Available in all leading supermarkets nationwide. part with items, TV, Print and Radio publicizing, Events and Sponsorships 33g P9. 5080g P25150g P46. 75300g P89. 25680g P192. 251. 1kg P331. 252. 2kg P634. 0 Nido Fortified Nestle Philippines Available in all leading supermarkets nationwide. drop out items, TV, Print and Radio advertising, Events and Sponsorships 160g P68. 70370g P157700g P274. 50900g P3361. 2kg P467. 251. 8kg P680. 402. 5kg P929 Anchor all-embracing Cream draw Fonterra Brands Philippines Inc. Available in all leading supermarkets nationwide. Free items, TV and Print ads 150g P68. 75350g P157. 50700g P276. 50 Birch Tree Snow sens Dairy Corporation Available in all leading supermarkets in GMA, North and South Luzon TV ads 80g P25. 75150g P48300g P93. 50700g P212. 0 Table 3 Market share of fine-grained Milk Category Comparison Table Source AC Nielsen Figure 4 Market Share of powdered milk for 2011 Source AC Nielsen * Market Trends The mannersstyleof the urbanFilipino is continually ever-changing wherein a local patron not only spends more time away from home but home cooked meals are cosmos replaced by packaged orready-to-eat meals. With the Filipino propensity for buying only for their daily needs, the variety and availability of smaller retail packs has increased. Food processors go across that this is a huge segment ofthe market and develop sachet box accordingly.Metro Manila remains as the major market for fresh milk split upified into business and consumer markets. The business markets include the institutional markets and the retail sector such as umber shops, hotels, restaurants, supermarkets and small retailers. Mean spot, the consumer markets include households and nurturetimes through the milk feeding program of the government. Consumption of drinking milk products remains capable on the level of consumer spendable income. During 2011, there has b een a challenge for customers to go their budgets due to skyrocketing commodity prices coupled by the volatile prices of fuel and utilities.With these struggles, disposable income has declined which became unfavorable in the consumption of drinking milk. Some middle and lower income consumers are not really milk consumers and milk has a low priority on grocery lists. IV. Situational Analysis Consumer Analysis The main customers of Alaska powdered milk are composed of parents who have children ages 4-12 who are before long in the so called growth opening move years. Teens also consume the product because of its rich taste and creaminess. * Nature of the buying decision According to interrogation 25% of the total grocery budget of people are worn out(p) on beverages.And 10 percent of it goes to milk drinks while 5-7 percent goes to milk/dairy products. The average budget for grocery is P 7, 703. Figure 5 Consumer Spending 2011 SourceTNS Global Research * Geographic Philippines i s chosen to be the target location of this strategic plan. It has a population of 95,687,643 (July 2011 est. ). The population of Luzon is 46,228,000 (2011 est. ). Visayas has 27,877,103 population (2011 est. ) and Mindanao has a population of 21,582,540 (2011 est. ). Below are the areas with their following portion in grocery budget for milk beverage.Metro Manila together with Rizal got the highest constituent among all the areas with 13%. And urban areas give higher priority in milk beverages rather than those in rural areas. Table 4 add up Current work out 2011 SourceTNS Global Research * Demographic The consumers are ranging from 4-12years old. Majority of the customers are female and only few are men. This is because the main customers are housewives or single parent and men are usually in their own ancestrys. The household income bracket of the consumers ranges from P30, 000. 00 to P 7,000. 00 and below. And the average budget they allot for grocery is P7, 703.Wherein P8, 400 are the average grocery budget of people in urban areas while P5, 400 are macrocosm spent in rural areas. Class C allots an average of P 12,000 for their grocery budget. * Psychographics The socio economic status is Class C. Class C is the majority of the consumers which composes of families with regular compensation. Consumers are mostly College Undergraduate and High School Graduate. The consumers are identified as Makers. These consumers are the low-resource group of those who are motivated by self- expression. They are possible people who value self- sufficiency.They are focused on the familiar- family, work, and physical recreation- and have little involution in the broader world. As consumers, they lever practical and functional products. The customers of Alaska milk products are housewives and single parents. They are practical in choosing products to buy and are more focused in family life while single parents are focused on their work at the same time with their c hild. They are also practical in buying products since they are the only one that supports the child. * Benefits Good quality of milk products, nutritional value and value for money are the most expected benefits of the customers.The product should be produced with good quality containing all the nutrients needed of children during their growth gap years with reasonable price. * Usage Patterns Customers are considered to be long time users since the Alaska brand has been trusted for 40 years. People grew up with the Alaska Powdered Milk and because of the inter propagation effect, relatives and mothers are usually the entities to influence the employ of the product. Advertisements also influence the usage pattern of the consumers. * Purchase Patterns The frequencies of purchasing product were in hebdomadly and periodic basis.The numbers of milk products brought per hebdomad or per calendar month are depending on consumers necessities and preferences. In supermarkets, groceries, an d sari- sari stores mostly the products are brought. * Consumer/ Customer Preferences Consumers prefer a milk product that has their demanded qualities like deliciously sweet and creamy, nutritious and low-cost. The four Ps, Product, Price, Place, and Promotion were all important factors considered in selection of what milk products/brand to buy. V. Situational Analysis INTERNAL ANALYSIS ALASKA MILK CORPORATION (AMC) is a leading manufacturer of milk products in the Philippines.It has established a strong brand heritage and recognition among Filipino consumers with its traditional liquid canned milk products, marketed under the Alaska brand. In addition, the political party has developed a strong competitive position in the powdered milk category and a growing presence in the UHT ready-to-drink and ready-to-use segments. participation preferences * Financial Alaska Milk Corporation delivered another year of self-coloured performance, ending 2010 with a new enroll net income o f P1. 82 billion, a 29% breakment over the P1. 41 billion net income earned in 2009.Fueling the growth was the strong sales volume expansion across the Companys portfolio of milk products alongside lower input costs as well as prudent spending. Net sales for 2010 grew by 15% to P12. 16 billionfrom P10. 58 billion a year ago, underpinned by the double-digit growth of the domestic milk market as the Philippine economy sharply rebounded from the stave in 2009. In addition, sustained advertising campaigns and demand-generating promotional initiatives help pushed sales volumes higher yearon- year, a significant achievement amidst aggressive competition and market challenges. in operation(p) expenses for the year increased significantly, by 22% at P2. 28 billion from P1. 87 billion in 2009. The increase can be attributed to higher advertising and promotional spending to boost consumer demand for Alaska Milk products. (In gazillion pesos) Figure 6 Net Sales of AMC (In million pesos) Fig ure 7 Net operating expenses of AMC (In million pesos) Figure 8 Net Income of AMC (In million pesos) * People Alaska Milk Corporation recognizes that their people, the Alaska Team members, are one of their most important assets and they are committed to promote their sentry duty and welfare.Their wealth of experience, ideas, trueness and strong work ethic lay the foundation for the Companys go along success. It is the companys goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. They challenge each individual by providing the luck to contribute to the Companys endeavors. Total employees headcount as of declination 31, 2010 are as follows Executives-14 Managers and Supervisors-225 Rank and File-488 Consultant-1 display panel of directors Our board of directors have successful careers in businese, academe and public service.With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. The climb on of mailors is being led by Chairman Antonio Ozaeta. concern Team Our precedential management group shares the same mission, vision and values fagn by a sense of accountability to be successful as individuals and as a company. The President and CEO of Alaska Milk Corporation is Wilfred Steven Uytengsu Jr. * Product Offerings * Liquid Canned Milk The Companys first generation of milk products are Alaska Evaporated Filled Milk and Alaska Sweetened Condensed Filled Milk.Alaska Evaporada and Condensada are the perfect enhancers for various provender and beverage preparations. Today, Alaska Milk Corporation has a dominant position in the liquid canned milk category, history for nearly 80% of the market. * Alaska Evaporated Filled Milk * Alaska Sweetened Condensed Filled Milk * Cow Bell Condensada * Alaska Creamer * Alaska Evaporada * Alaska Condensada * Alaska Milk Corporation bought from Nes tle * alpine * Liberty * Krem- evanesce * Krem-top All purpose Cream * Also long-term licensing parallelism for AMC to manufacture and sell the ff. brands for liquid canned milk products * Carnation * milkmaid * Powdered MilkThe Company has likewise built a solid position in the Powdered Milk Category. With the heritage gained by the Alaska line of liquid canned milk products, the Companys Alaska Powdered Milk Drink, the most nutritious powdered milk, has emerged as the second leading brand in the market. * Alaska Powdered Milk Drink * UHT Ready -to -Drink Milk Alaska Milk Corporation also fissures a line of Ready-to-Drink milk products that come in both plain and flavored milk. The Companys line of Ready-to-Drink milk products use Ultra High Temperature (UHT) process combined with aseptic packaging to batten down product quality, hygiene and longer shelf life. Alaska Fresh Milk * Alaska reduce Milk * Alaska Choco * Alaska Sweet Milk * Alaska Yoghurt Drink (Strawberry, Blueber ry, Orange and kibibyte Apple) * UHT Ready -to -Use Product Alaska Crema All-Purpose Cream is a result of the Companys effort to broaden its product portfolio in higher value-added segments. Launched in 2003, Alaska Crema enhances the taste of a variety of food preparations, bringing gourmet duty at home. * Alaska Crema All-Purpose Cream * Non-Dairy Coffee Creamer The latest addition to the Companys portfolio of quality products is Alaska Krem-Top Coffee Creamer.A non-dairy coffee creamer, Alaska Krem-Top enhances coffee experience with its rich flavor and aroma. In a blind test, more coffee drinkers in Metro Manila like Alaska Krem-Top better than the leading coffee creamer brand. * Alaska Krem-Top Coffee Creamer Alaska Milk Corporation currently has a partnership with Kelloggs due the complementary nature of the two products and the two companies thrust in promoting healthy breakfast = cereals + milk, and the formers strong operational structure and distribution capabilities. * ObjectivesMission statement and Vision statement OUR mental imagery Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their take noteive categories. OUR MISSION crossroad DEVELOPMENT We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and hear market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. PEOPLEWe recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We cha llenge each individual by providing the opportunity to contribute to the Companys endeavors. PROFITABLE GROWTH Growth that creates value for our shareholders is paramount.We will deploy our resources on investment opportunities that are within our core competence and carry excellent returns relative to its risks and which are consistent with our growth objectives. SOCIAL tariff We recognize our role in nation building by promoting the security measure of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalized sectors of our society. * Financial objectives * To increase sales by 25. 5% within the strategic planning period. To increase the gross profit by 37% prior to the gross profit annually. * To lower operating expenses by 2% annually. * selling objectives * To increase product top of mind awareness amongst the target audience by 15% for the adjacent three consecutive y ears. * To increase market share by 2% annually in three years. * To increase the BUMO (Brand used more often) percentage by 13% annually . VI. SWOT ANALYSIS INTERNAL FACTORS STRENGTHS WEAKNESSES * go through and well trained employeesExperienced employees are the key to the success of AMC helping to drive them forward with expertise and knowledge. Superior quality of productsHigh quality products/services is a vital strength, helping to ensure customers return to AMC. * Good Supplier RelationshipSupplier relationships are strong at AMC, which can only be seen as strength in their overall performance. * Higher price than competitorsCost and expenses in the production of milk results to high price of their product in the market. Thus, it will add up to the transportation costs of the product. * Fluctuating Demand of the product. The demand for the product is inconsistent. * moderate supply baseAMC uses imported milk for its products.Future events that might happen, causing delay and disturbances in the supply chain, can affect the operation of AMC. EXTERNAL FACTORS OPPORTUNITIES THREATS * untroubled brand imageAMCs reputation is strong and popular, meaning people view it with respect and believe in it. AMCs position in the market is high and strong a major strength in this industry as they are ahead of many rivals. * proficient AdvancementThe trend in the dairy industry is the use of new machineries and technology for faster production and better quality of milk. AMC can follow the trend to be able to top the industry. hold choices of productsAMC can have diversified line of related milk products to offer in the market. * Competition The dairy industry gets bigger and bigger because new entrants in the market. Existing competitors still creates and innovates products. Thus, competition becomes intense. * Product substitutionDue to consumers practicality, they prefer to buy cheaper substitute products. * Economic CrisisA slow economy or financial slowd own could have a major impact on AMC business and profits. In effect, price wars between competitors, price cuts and so on could damage profits for AMC. VII. merchandise RESEARCH AC Nielsen conducted a marketing research last majestic 19, 2011 empower Project Silk Report A Usage, Attitude and project Study on Milk Products Used by Food expediency Outlets . According to reasearch, powdered milk is not a widely used ingredient in food outlets. Only kapihans use powdered milk regularly. Moreover, relative to other milk categories, kapihans hebdomadly purchase and usage volume for powdered milk is fairly low. Kapihans use powdered milk because it is creamy. Powdered milk is also liked because it is tasty and liked by customers. Alaska precedes assume brand in terms of awareness and usage.Bear brand owns the powdered milk category with high brand saliency and regular usage. disdain this, Alaska performs relatively better than other powdered milk brands, since they happen to have minimal or no usage at all from kapihans. Alaska and Bear brand excel on the same attributes affordability & availability. Building a creamy image for Alaska will be an advantage since the attribute is not strongly associated with Bear Brand. Also, creaminess happens to be one of the main reasons wherefore kapihans use powdered milk. RESULTS In general, powdered milk is not a widely used ingredient in food outlets with its usage in the main to kapihan.Figure 10 Usage of Powdered Milk Another marketing research done by TNS International Research entitled Project Hermes Lifestyle and Brand Health Check, suggests the following actions in the powdered milk category of AMC * Sustain current retention strategies as well as current strengths on being easily available and affordable * Address challenges in brand usage in Ilocos, Cebu, Davao and among middle class by * further understanding their current needs and any white spaces * continuing with communication efforts addressed to th ese segments * Further strengthen branding of ads ethereal to maximize motivational promise.It also discussed the advertising efforts of AMC and its competitors in the powdered milk category. The figure below shows the performance of the ads in powdered milk category. Figure 11 Ad performance measurement The TV ad of Alaska entitled Alaskas Buboy featuring Caesar Montano gained positive comments. According to the research, the company did a great job in choosing Montano as the endorser of powdered milk. Montano gained 83% positive comments while 4% of the respondents viewed it negatively. And the remaining 11% did not comment. This shows that TV advertisements contributes alot to brand awareness.VIII. MARKETING STRATEGY * Solution The first outline to be used by the company is re intenting the product. AMC will create a new packaging design for the powdered milk so that it can capture the interest of the people. The undermentioned organisation to be used is development. We will add nutritional value to current powdered milk so that it can fully reward the needed nutrition of the children. The last strategy to be used is creation. We will innovate the product into another variety like Alaska Powdered Milk for Adults or Alaska Powdered Chocolate Milk to capture different segments of the market. reading The strategies to be used in creating and building brand awareness are focused advertising and sales promotions. One way to spark interest for AMCs product is through advertising. We will develop a TV commercial since almost all household owns a television set. The future(a) action that we will do is to advertise through transportation intermediate like taxis and buses. This action is applicable for Mega Manila. Lastly, we will print out stickers to be posted at the back of tricycles in the provinces. Another strategy is through sales promotion.This can be through coupons and gift certificates, contests and collectibles and freebies. Lastly, we will be ha ving events and sponsorship. We will conduct concerts for a cause and other fund altitude activities. The funds that we will get will be used for school feeding programs and activities and for charitable institutions. We will also be having caravan encumbrance for brand activation. With the caravan tour, we will be giving samples of our product. * Value This strategy focuses on how will the company reduce its price to be more competitive in the market. The first strategy is through competitive pricing.This can be done by lowering the distribution costs. Thus, it will result to lower price of the product. Another one is through discounts. This will be applicable for bulk purchasing. The next strategy will be promo package. We will be having bundles wherein the powdered milk will be partnered in other products of Alaska. * Access In order to boost the sales, one way is to improve the distribution system and increase the number of distribution channels that can be used to distribute. In order for the product to be more accessible, our strategy will be through online marketing. The economies of scale will lessen.Thus, the burden of distribution expense will not be carried by the consumers anymore. We will also be having free deliveries within Mega Manila. Lastly, we will be crack online services for loyal customers. The next strategy will be Direct merchandise. We will promote the powdered milk in different retail stores to make the product more accessible to all targeted locations. Next will be thru door-to-door selling. We will designate certain number of sellers to offer the powdered milk to household consumers. The problem of mobility of our product will be resolved with the use of carts to sell the product.IX. Implementation Plan SOLUTION * Product Repackaging One way to capture the interest of target consumers is through creative packaging. We will be planning what will be the best packaging design and size for the powdered milk. Action part bespeak sequence Frame cipher planning and organizing a police squad to create a new packaging design merchandise part representatives 5 daysinitiatory hebdomad of declination P 50,000 Finalizing and approval of new packaging design plan Product department 1 day inaugural calendar work work workhebdomad of December P 20,000 pilot program interrogationing Marketing segment 1 calendar calendar workhebdomad 2nd calendar week of December P700, 000 Reevaluation of the pilot testing Operation division 1 week3rd week of December P 50, 000 Start of repackaging process Operation discussion section 1 week4th week of December P 2, 500, 000 Start of distribution on impertinently repackaged products 1st week of January P 1,000, 000 * Product Development The Product development strategy will focus on adding nutritional value to the current product of AMC which will benefit the target consumers. With its improved nutritional facts, more health conscious parents will be attracted to purchase the product.Thus, leading to an increase in sales for the company. Action/Activities segment/Person heterogeneous cadence rear Budget Planning and generating ideas for the product development. Research and Development section 1 monthJanuary P 3, 000, 000 Product coating and evaluation. Top Level Management and Marketing division 2 weeks1st to 2nd week of February P 50, 000 learn/Issuance of License to Operate (LTO) and approval of power of Food and Industry (BFAD) Marketing section 3 months3rd week of February to 2nd week of whitethorn P 60, 000 Producing sample products that will be used in product testing. Production incision 1 week3rd week of whitethorn P 1, 500, 000 Test Marketing. Marketing incision 1 week4th week of May P 500, 000 pilot lamp testing Marketing part 1 monthJune P 2, 500, 000 Reviewing the results of the pilot testing. Marketing and Research part 1 week1st week of July P 80, 000 Producing product samples and actual products that will be distributed. Production division 2 weeks2nd and 3rd week of July P 3, 500, 000 Introducing the product to the market and distributing product samples. Marketing Department 1 week4th week of July P 1,500, 000 Distributing the actual products. Marketing Department 1st week of August P 1, 000, 000 * Creating New Product Another strategy that we will be using is the creation of new product. AMC will create a new product that will satisfy the demands of the consumer. We will make another segment of powdered milk that will cover not only the children under the growth-gap years, but also other potential customer that consumes powdered milk in their daily basis.The creation of new product will expand the target consumers of AMC and will also increase the potential buyers of the product. Thus, it will increase the sales of AMC. Action/Activities Department/Person involved eon frame Budget Planning and creating a research study about consumer demands. Research and Development Departme nt 3 monthsJanuary-April P 2, 500, 000 Reviewing research account and planning and brainstorming of ideas for the new product development. Marketing Department 3 weeks1st week of May- 3rd week of May P 90, 000 Creating the new product Production Department 1 month4th week of May- June P 4,000,000 Product screening and evaluation. Top Level Management and Marketing Department 1 week1st week of July P 50, 000 Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD) 3 months2nd week of July to 2nd week of October P 100, 000 Producing sample products that will be used in product testing. Marketing Department 1 week4th week of October P 3,000,000 Test Marketing. Marketing Department 1 week1st week of November P 300, 000 Pilot testing Marketing Department 1 month2nd week of November to December P 3, 000, 000 Reviewing the results of the pilot testing. Marketing Department 1 week2nd week of December P 50, 000 Producing product samples and actual products that will be distributed. Production Department 2 weeks3rd and 4th week of December P 4,000, 000 Introducing the product to the market and distributing product samples. Marketing Department 1 week1st week of January P 2, 000, 000 Distributing the actual products. Marketing Department 2nd week of January P 500, 000 INFORMATION * ADVERTISING Transit announce Transit advertising will be done to create product awareness. We will be using different transportation medium to advertise. We will use taxis and buses to err around the busy streets of the metro, While in the provinces we will use stickers to be posted at the back of tricycles. Action Department Involve clip Frame BudgetPlanning and Selecting of modes of transportation for pilgrimage advertising Marketing department representative 2 days1st week of February P 20,000 Planning and making of the stickers for tricycles and jeepneys. Marketing department representative 3 days2nd week of February P 1,200,000 Finalizin g of transit advertising plan Advertising department 1 day2nd week of February P 30,000 showdown with representatives of the chosen Bus companies and jeepney operators Marketing department representative 2 days3rd week of February P 30, 000 Start of transit advertising.Coverage of transit advertisement(Bus, Tricycles, Jeepney) 1st week of March P 5,000,000 * Television Advertising Almost all Filipino household owns a television set. TV advertising has the power to show and tell many people about the product, and actually demonstrates the benefits of getting it. Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it.Action Time Frame Department Involve Budget Planning and Selecting of artists, celebrities and personalities to endorse the product in TV ad. Marketing Department Representative 1 week1st week of February P 50,000 Meeting with managers of selected artists regarding payments, endorseme nt, terms of agreement Marketing Department Representative 1 week2nd week of February P 150, 000 Contract signing and partial payment of the company to the selected endorsers. Company project head, Mangers and Endorsers 1 day3rd week February P 2,000,000 Meeting with representatives of advertising company regarding the execution of advertising plan. Marketing Department Representative 1 week1st week of March P25, 000 Creation of story board by the chosen Advertising Agency Advertising Agency 6 weeks2nd week of March P 2,000,000 Finalizing the advertising plan for television. Advertising Department 1 week1st week of May P 50,000 Pilot airing of TV ad Advertising Department 1 week3rd week of May P1, 500, 000 Coverage ofTV advertisement. (ABS-CBN 2, GMA 7 and TV5) 1st week of June- July1st week of October- December P 30,000,000 SALES PROMOTIONS * Events and Sponsorship We will be holding events like concert for a cause, fun run and different fund raising activities from which we can promote the products of the company. The proceeds of the events will be used for school programs and activities for the betterment of children. Also we will accept application for sponsorship related to the objectives and goals of the company.Action/Activities Department/Person involved Time frame Budget Review the sponsorship and recordor packages and related benefits Marketing Department 1 week1st week of October P 30, 000 Determining and selecting which best potential event/ exhibit meets the companys goal Marketing Department 1 week2nd week of October P 50, 000 Meeting and coordinating with the event/exhibit organizers Marketing Department 2 weeks3rd week to 4th week of October P 50, 000 Evaluation and approval for the sponsorship Top Level Management 1 week 1st week of November P 50, 000 Preparing and allocating funds for the event that will be sponsor finance Department 1 week2nd week of November P 2, 000, 000 Capture data and measure results Top Management 1 week3rd week of November P 30, 000 * Caravan This strategy will be focused on visiting different schools on the month of August, in line with the celebration of the Nutrition Month. There will be selected schools around the country that will be visited by our police squad and we will give powdered milk pouch samples to the students of the chosen school. It will contribute to the increase of brand awareness to our target consumers. Action Department Involve Time Frame Budget Planning and organizing a team to conduct the caravan. Marketing Department 1 week1st week of June P 30,000 Identifying the school that will be the scope of the caravan. Marketing Department 1 week2nd week of June P 20,000 Contracting a certain bus company for the leasing of the bus and for the terms and conditions. Marketing Department/ Finance Department 1 day3rd week of June P 500,000 Designing the bus that will be used in the caravan. Advertising Department 1 week4th week of June P 50,000 Preparing the sample products that will be given out to the students of the chosen school. Production Department 2 weeks1st-2nd week of July P 1,500,000 Start of the caravan. Logistics Department Whole month of August P 150,000 * FUND RAISINGAction/Activities Department/Person involved Time frame Budget Developing goals and making fundraising plans Marketing Department 2 weeks1st week of June P 70, 000 inquiring for prospects that can help in the fundraising activities Marketing Department 2 weeks3rd to 4th week of June P 50, 000 Searching for venue/facilities needed in the fundraising and other related materials Marketing Department 1 week1st week of July P 40, 000 Estimating and allocation of fundraising programs costs Finance Department 1 week2nd week of July P 30,000 Finalizing plans and evaluation of the programs and events Top Level Management 2 days3rd week of July P 20, 000 Meeting and coordinating with organizers and other sponsors Marketing Department 1 week4th week of July P 60,000 Fundraising Ac tivity 1 month August P 1,000,000 Program evaluation Marketing department 1 week1st week of September P 50, 000 PRICING PRICING * Promotional box ( Bundle ) Promotional package will attract more potential customers since they can avail discounts when they buy a bundle of AMC products in line with the Alaska Powdered Milk. Action Department Involve Time Frame Budget Planning and choosing of products that will be used for the promotional package. Marketing department 1 week2nd week of September P 50,000 Meeting with the owners of the chosen supermarkets wherein the promotional package will be distributed. Marketing department 1 day3rd week of September P 20,000 Finalizing and creating the design of the packaging. 1 week4th week of September P 1,000, 000 Distributing the promotional package. (SM supermarkets, Robinsons Place supermarkets and Puregold) 1st week of October Last week of December P 800,000 * Minimizing Distribution Cost This strategy will be focusing on minimizing t he distribution costs. Minimizing the cost will contribute to the aim of having a competitive pricing. By reducing the cost, we can also reduce the price. Action/Activities Department/Person involved Time frame Budget Reviewing distribution system. Logistics Department 1 week2nd week of January P 10, 000 Brainstorming about the documents. Logistics Department 1 week3rd week of January P 15, 000 Planning and organizing Distribution system Logistics Department 3 weeks1st 3rd week of February P 30, 000 Eliminating unproductive childbed and Reducing waste and material usage. Top Management 2 monthsMarch- April P 100, 000 Improve equipment performance and space utilization through consolidation Logistics Department 2 months1st week of May-June P 500 ,000 Implementation of the new distribution system Logistics Department 1st week of July P 1, 000, 000 * Discounts As competition in the milk industry arises, several discounts and promos are coming out in the market. So we also plan to have discounts as one of our strategies to generate interest in getting customers to try Alaska milk products.It will enable more target markets try Alaska Milk products within their budget capability. Action Department Involve Time Frame Budget Planning the discounts to be place in the market. Marketing department representatives 1 week1st week of December P 10,000 Identify the target location/area to put the discounts. As well as, identifying how much discounts there would be. Marketing department 1 day2nd week of December P 5,000 Consultation and evaluation of the discount plan. Top Level Management/ Marketing department 1 week3rd week of December P 1, 500, 000 Allocation and budgeting of the discounts to be placed. 1st week of January P 500, 000 gate * Online MarketingOnline Marketing is one way of making Alaska milk products more accessibility in the market in which it less time consuming and more convenient to the wholesale target consumers. We will be religious offerin g the products only and they can acquire the products in wholesale through the internet. We will also be having free delivery service. Action Department Involve Time Frame Budget Planning and making a weave layout design that will be used for the Online Marketing. Advertising Department 2 weeks1st-2nd week of January P 100,000 Hiring an additional workforce that will maintain and respond to the customers demand/inquiries. Human Resource Department 1 month3rd week of January-3rd week of February P 10,000 Launching of the Online Marketing Website of Alaska Milk Corporation. March P 200,000 * Direct Marketing This strategy is designed to increase the sales in which the sales force of Alaska Milk Corporation will conduct door-to-door selling in order to offer the products directly to the customers and generate sales. Action Department Involve Time Frame Budget Planning and organizing a team that will conduct the door-to-door selling. Marketing Department 1 week1st week of March P 5 0,000 Identifying the location in which the door-to-door selling will be conducted. Marketing department 2 weeks2nd-3rd week of March P50,000 point and training the sales force about the door-to-door selling. Human ResourceDepartment 3 weeks4th week of March- 3rd week of April P200,000 Preparing the materials and products that will be used in the door-to-door selling. Production Management 1 week4th week of April P2,000,000 Start of the door-to-door selling. May P500,000 X. Financial Summary XI. Contigencies 1. Fortuitous Events like natural calamities The company must have inventory management to control the availability of supply in case of these events. 2. Contamination of raw materials The Company should have an alternative supplier to still meet the demand for their products. 3. Problems regarding pests and rodents Quality control should be practiced by the company to assure the safety and quality of the products. . Recession The Company must still be able to meet the de mands of consumers by means of inventory management. 5. Change in Technological environment The Company should adapt to the advent of technology to be able to have better and faster production and service. XII. Appendix I Alaska Milk Corporation Corinthian Plaza, Paseo de Roxas Building, Makati City, Manila www. alaskamilk. com. ph National Dairy Authority www. nda. da. gov. ph National Statistics Office www. census. gov. ph www. nso. gov. ph Chanrobles practical(prenominal) Library www. chanrobles. com Department of Trade and Industry www. dti. gov. ph Ivory Qual intact Report AC Nielsen Research www. ielsen. com Projecy Hermes Final Report TNS Global Market Research www. tnsglobal. com Project Silk Report AC Nielsen Research www. nielsen. com Appendix ll Powdered Milk Offtake June 2008 Nov 2011 (In Tons) www. alaskamilk. com. ph Usage Performance Cesar Montano for APM TNS Global Market Research www. tnsglobal. com How Is The Budget Spent? TNS Global Market Research www. tnsglob al. com Typical grocery store Budget TNS Global Market Research www. tnsglobal. com Weekly Purchase peck of Powdered Milk AC Nielsen Research www. nielsen. com Quality Awareness AC Nielsen Research www. nielsen. com APPENDIX III AMC Annual Report www. alaskamilk. com. ph

Poem Explication: “The Dance” by William Carlos Williams Essay

William Carlos Williamss The bounce (1944) illustrates the joyous, dashing atmosphere of a fair. It also uses textual patterns to represent the dance interpret in Brueghels great painting, The Kermess. The loud loudspeaker system, who is describing the painting, uses the numberss tempo, rhymes, and repetitions to accomplish this effect.The Dance stands out from some of Williamss more famous poems. The Red tumulus (1923) and This Is Just To Say (1934) are both entirely motionless and fall upon specific seconds in time. While The Danse address a single moment as well, it is full of motion. This obvious difference comes to tone in the kickoff line when the poem begins to describe Brueghels painting, The Kermess. Kermess literally means nestling dance. It depicts men and women dance in celebration of the founding of a church. The speaker makes it clear that the dancers are not professionals with his description of their bodies, their hips and their bellies off balance to re sign themswinging those butts (7-9). These are evidently ordinary people dancing for joy.Williamss text is overwhelmingly joyful. The squeal and the blare and tweedle of bagpipes, a play and fiddles tipping their bellies (3-5). These peasants are happy and doomed in the squeal of music. One crapper almost hear the upbeat euphony of bagpipes, bugles, and fiddles as they read the poems words. Just as the speaker describes the specific moment, the crowd is lost in this moment. They are not thinking of debt or financial problems, altogether the ever-moving dance.The dance becomes more wild and out of tune. The dancers never loose their bop or passion, only their rhythm. They are fat and off balance, but they sustentation on dancing. Those shanks must be sound to bear up on a inflict floor such rollicking measures (10-11). Williamss poem shows us that life is splendid in the most ordinary ways. The speaker depicts ordinary people dancing in great detail. We chequer the splendor of a simple event. We see the life worth living. This parallels Williamss belief that poetry is equipment for living. The speaker really advises readers to live with the akin enthusiasm as the dancers in Brueghels painting. undulate as the dance in Brueghels great picture, The Kermess (11-12). Repetition of the basic line of the poem also adds to the sudden sentimental feeling.Williams mirrors the joyous rhythm of the fair with the words on the page. The poem opens with a sense of interlacing movement. The dancers go aggress, they go round, and around (2-3). At the corresponding time that the speaker repeats the word round, he opens the rhyming pattern, beginning with round. Throughout the poem, we hear the same rhyming scheme roundaroundroundimpound reasonably Groundssound. Like the dancers, the words bring the interlacing feel round and round through the poem.The twisting feel and movement of the poem goes very fast. There is only one full stop in the poem, which is on li ne eight. Additionally, the fist letter of each line remains lower case, increasing the velocity at which one reads. The reader moves with the same sop up and enthusiasm as the joyous dancers in Brueghels painting. The text moves with placard motion in two ways. First, it moves round and round with the rhyme scheme. Then, it finishes with the same line as it began, again suggesting circularity.Williams echoes the tone of a Brueghels painting, The Kermess, in his poemThe Dance. The poem was write towards the end of his career, almost 20 historic period after he famously wrote The Red Wheelbarrow. The Dance is appropriately written in open form, as it captures the painting to words translation. The words dance like the peasants in the painting. Williamss speaker touches on the simple life of love and dance the life of the moment.View as multi-pages

Compare and Contrast Gatsby’s and Myrtles Parties

At the end of Chapter 2 and at the beginning of Chapter 3, we find break a commission describing two different parties, the first angiotensin converting enzyme Myrtles, the second Gatsbys. The parties be actu whollyy different themselves they contain two completely contrasting settings, at confrontation ends of the spectrum. Myrtles party is at the lower end of the spectrum, and awaits to be the wannabe party, where approximately of the heap there are the people who wish to become the people who attend Gatsbys party, who are the privileged and famous.This contrast of attendees to the parties is actually interesting, and in my view, portrays how social club in 1920s America was. People wanted to be rich, and followed how the people who were rich to as close as they possibly could. Myrtles party is a real interesting scenario, in all of its forms. Myrtles flatcar even shows how she is determined to expect the upper class lifestyle. The description of the apartment (a sma ll vivification room, a small dining room, a small bedroom, and a bath. ) Shows how execrable it really is, and may as well as show how poor Myrtle is.The apartment also shows Myrtles undying discouragement and need to be haven as rich, generally sh possess in the items inside the apartment. tapistried article of furniture entirely too bad for it (the apartment) The furniture is symbolic of Myrtle in legion(predicate) ways, it mountain be seen that she is dreaded to be seen as rich, and so she buys items that are too large for her hold restrictions on life. It could also be seen that the furniture entirely too large for it shows that Myrtles desires for life are too large for what she preempt manage, and so they seem to become cumbersome, and become intrusive in every social occasion that she does. ladies swinging in the gardens of Versailles is video display the type of lifestyle Myrtle wants to have, and it is the lifestyle that Daisy and Jordan have achieved. This continues to show the desperation of Myrtle, as she is attempt to gain the touch of class wherever she can, and this desperation is amplified when we see how much of a following she has on celebrities lives (several old copies of townspeople Tattle) it seems she is hoping that if she reads and learns how celebrities live, she will pick up that lifestyle and become one also.The people who go to the party help show what the party is trying to portray. Catherine, Myrtles sister, is exactly the same as Myrtle in many ways. She is envisioned by Nick as very fake, and possibly a prosperous digger, except the reality is that she is just trying to gain security, and the best way to do that in the 1920s was to find a rich husband. Mr. McKee is a photographer, and we can tell by the way he asks enthusiastically to Tom some possibly photographing his family, that he also desperate and trying to make it big.This is come on reinforced at the end of the chapter, where McKee is drunk, half naked and still viewing his portfolio to people, in this case, Nick. This shows the perseverance people at this time had to become rich, and how much they needed to force their particular medium on people to bring forth a chance to become rich, but also to preserve their dreams. Tom, at this time, is at the party to escape his life with Daisy, and it is interesting how differently he treats Myrtle and Daisy, but also the similarities. Tom seems to be more unforced to spend on Myrtle, for example, the apartment itself and the dog.It is obvious that Tom single wishes to social occasion Myrtle, and thus the apartment, for sex, which is why he has spent so little on it, as it only contains what he requires. However, there are similarities in how he treats Daisy and Myrtle. For example, he will not allow either of them to have their own says if they are not the same as his, and how brutally he treats them if they do not . We see this in plain view when he breaks Myrtles nose. This s hows how he believes in a patriarchal society, and shows how he can bring he back down to reality with one deft blow.Gatsbys party is so much different from Myrtles it is unrecognizable. Gatsbys party is extremely extravagant, and everything Myrtle wants hers to be. His vastness of wealthinessiness is shown in many ways, such as his Rolls Royce became an omnibus, five crates of oranges and lemons, enough nonreversible lights to make a Christmas tree, pitful of oboes and trombones All of these show off how much wealth Gatsby has, and it is even more amplified with the endureledge that these parties are common occurrences. The descriptions given also seem to be very biblical, such as pyramid of pulpless halves.This resourcefulness may show the fact that the pyramid is made of pulpless halves shows the people who go to these parties are the kind of people that are in the magazines that Myrtle reads, which are known to be very superficial. The fact that Gatsby is still mainly calle d my neighbour shows that he is still very mysterious, even though he constantly throws these large parties. This is an interesting contrast, we expect people who throw such parties to be the type of people who show off, or who are celebrities.In separate words, the type of people Myrtle aspires to be like. However, Gatsby is not like this, we know he throws parties with such exuberance and enthusiasm, and yet we have only seen a glimpse of the character himself, and we have not as of yet hear a piece of dialogue from him. This is probably why Nick is so interested in him, as he does not fit into the cat that people expect him to. There is no specific people mentioned who go to Gatsbys party, apart from Catherine in the previous chapter.The other people are only described as enthusiastic meetings between women who never knew each others names This description shows who the type of people go to Gatsbys parties, they seem to be very superficial, and the stereotypical rich person we can compare this with Myrtles party, where almost everyone there, excluding Tom, wants to become rich, but they do not think about the consequences of such a thing and will possibly fall into this stereotype, or see it as the objurgate way to be.We can see contrasts between the two parties in many areas, such as the fact Myrtles party feels very cramped, whereas Gatsbys is very open. This shows the value of life and wealth these two people have, as well as their ambitions. Myrtles overwhelming ambition to be rich and famous controls as to what she does, which is to do anything she can and nothing else to get her dream. Gatsbys position in life agency that he can do what with his life, making his party personify his freedoms. Overall, we are shown two different sides of 1920s America.We see the Hollywood-style America, with Gatsbys party, where everyone is having a fantastic time, even if it is all very hollow. But we are also seen the underbelly of America, with all the opport unists in one place trying to intake the wealthiest person there to win themselves upwards. This, could be said, to be the reality of the American Dream. To make it big, you need to use every chance you can get and make all of the risks you can chance to make it, and if you dont, you fall down the ladder and have to become again.